In case you’ve been wondering about all of the changes going on (new site, new format, sterling silver suddenly on clearance, different style posts & pics) this is why! I am taking huge strides to serve my customers the best way I can. Let me know what you think. Enjoy!
The Jewelry Lady is changing focuses. When I opened, I thought I knew what niche I was in (even though all the indicators said otherwise). after making several (billion) attempts at advertising, marketing, promoting, etc., I finally realized what was wrong. I hadn’t identified and stayed true to the niche I had a passion for. Don’t get me wrong, I’d made quite a few sales, and many were quite profitable. But too many were of items that were more effort than they were worth. And my selection was all over the place so it was hard to explain to potential customers what I sold. That’s not good. Ever. So I decided to do something about it!
First and foremost, I won’t be selling much sterling silver at all this year. There are 5 reasons.
1. Too much risk.
Once you finally find what you want, you have to wait for…
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